From Atlantic Summers to Reagan x Shark | The Story Behind the Brand
The Story Behind Reagan x Shark 🦈
From Atlantic Summers to Reagan × Shark
Sun-faded days, salty skin, golden hour rides and California dreams. That's where Reagan x Shark began.
By Reagan Now
"
This is the long-form story behind Reagan x Shark.
For a quick overview of the brand, visit our About page.
90s
Those Salty Summers That Started It All
Surf spots, salt in the air, and friends until sunrise.
Between 1990 and 2000, every summer meant one thing: the French Atlantic coast. Surf spots, kite zones, skating down the seafront, salt in the air, and wind in our faces.
We'd cruise for fresh bread on a Van Van motorbike or a longboard, spend all day on the beach, then grill under the stars with music, laughter, and friends.
A Brand Shaped by Memories
A name that carries the scent of the sea.
Surf culture was everywhere — local brands popping up, surf shops thriving. I kept dreaming of creating something too: a brand to carry the scent of the sea, the joy of endless summers, the laid-back beach life.
Registered all across Europe in 2004 — no social media back then, just word of mouth and a slow build with heart. At the same time, I was at Samsonite, riding the wave of the Lacoste bag license. Those marketing meetings with the croc gave me the push to bring out what had always been there: the shark.
The name Reagan? A throwback to the '80s — pure retro soul, warm and wild.
2004
Reagan x Shark officially registered across Europe.
2020 🦈
Sharky Makes His Splash
Hidden in the logo. Now front and center.
He was there from the beginning — hidden in the logo, just a lone fin. But in early 2020, Sharky surfaced. And he came in hot.
Now, front and center, he's become the heart of the brand. A salty little legend, bold and bitey — and the collections started to take off.
Reagan x Shark, 2.0 Vibes
Based in Nice. Riding worldwide.
The brand has been based in Nice since 2006, quietly dropping tees, caps and good vibes. In late 2024 we gave the website a major refresh — then Reagan x Shark was reborn in Spring 2025.
2006
Based in Nice
2020
Sharky Surfaces
2025
2.0 Relaunch
20+
Years of Salt & Soul
Big Love to the Crew ❤️
Thanks for Being Part of the Ride.
DJ Mr. Luke, Jeremy, Myriam, Elizio, Sebastian, Sonia, Fabrice, Emerson, Kevin, Stevan, Max, Mathieu — and all our awesome customers from France, Europe, Canada, and now Brazil!
Alexandre
Creator & Owner
🌊 The Ride Is Just Beginning
Buckle up. We're shifting to full send.
Salty hair, sharp style, and always riding with the shark. To grow, to ride, to never take ourselves too seriously — because that's not us. And with Sharky now fully unleashed, trust us: he's only just begun.
Welcome toThe Shark Side.
Today Reagan X Shark continues to grow from the French Riviera while staying true to its roots.
Surf culture. Motorcycles. Ocean lifestyle. Freedom. For those who live somewhere between the waves and the road.
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I am Reagan!! I love this brand !!
Really good quality and very good spirit 🏄♂️🌊