When Reagan Met Sharky
por Reagan Now
🦈 The Day Everything Changed
When Reagan
Met Sharky.
Not just a logo. Not just a rebrand.
An attitude that changed everything.
From the beginning, Reagan was more than surfwear. It was salt on the skin, late sunsets, old engines, and freedom somewhere between the ocean and the road.
Just a lone fin
above the surface.
Nothing more.
Before 2020, the shark was barely there — just a lone fin breaking the surface of the water, quietly tucked into the Reagan Beachwear logo. You had to look twice to notice it. A discreet signal. A promise of something bigger to come.
Salt. Sunsets. Old engines. The vibe was already there — the name just hadn't caught up yet.
From a lone fin
to the heart
of the brand.
Before 2020, the shark was barely visible — just a lone fin breaking the surface at the water's edge, quietly hidden in the Reagan Beachwear logo. A hidden promise.
Then in 2020, everything shifted. The shark surfaced and went straight to the chest — embroidered on polos and tees, right over the heart. Just like a certain famous crocodile. That Lacoste connection was no accident: years at Samsonite had proved that a strong emblem on the chest is worth a thousand words.
From there, the shark grew bolder. More attitude. More character. Until Sharky the outlaw rider was fully unleashed.
The croc had a polo.
The shark got a whole universe.
Where the beach
meets the road.
Sharky is born.
Sharky isn't just a mascot. He's the living fusion of two worlds that were never supposed to meet — the laid-back beachcomber who lives for salty mornings and perfect waves, and the outlaw road rider who only trusts the roar of a V-twin engine.
Surfboard in one fin, motorcycle at his back, helmet on his head and flip-flops on his feet. That contradiction IS the brand.
Salt on his skin.
Asphalt in his blood.
Sharky rides both.
Reagan × Shark.
Est. 2004.
Yesterday, today & tomorrow.
Salt, Steel & Unchained.
No studio.
No models.
Just the crew.
From day one, Reagan x Shark was shot in the field. Real people. Real moments. Beach parking lots, garage forecourts, windswept coastlines.
The crew that wore it first weren't influencers. They were riders, drifters, ocean lovers and garage sorcerers.
This is where the collections are born.
Every tee, every cap, every design starts here — in a workspace that smells of fresh cotton and ambition. Samples spread out, patterns checked, logos approved or rejected.
No shortcuts. Every piece earns its place.
Welcome toReagan × Shark. 🦈
A Sharper Identity. The Same Love for the Ocean.
A stronger connection between salty waves and motor oil. New collections are coming. Rawer. Bolder. More grounded in who we are.
Shop the New Era →